Brand Strategy
- 8 years healthcare and product marketing
- GSK · Haleon · J&J
- Strategy, positioning and behaviour change
Consultant. Author. Speaker.
I am what happens when a healthcare professional, a marketer and a social entrepreneur walk into the same body and decide to create systemic change.
I spent my early career learning how clinicians think; I learned quickly that statistics without trust go nowhere, and that most communication problems eventually become people problems.
Then I spent a decade inside healthcare marketing where getting the message wrong did not just cost budget. It cost credibility, trust and, occasionally, someone's career. So I learned how to communicate carefully, clearly and humanly.
Now my work sits at the intersection of storytelling, trauma recovery, belonging and social change. I help people and organisations become more human.
I am the founder of Women's Lantern, a social enterprise supporting migrant women rebuilding after violence through economic empowerment, psychosocial safety and community connection.
I am also the author of Homecoming: The Art & Practice of Trauma Recovery, a trauma-informed book about belonging, healing and the journey of returning to yourself.
PS. I would also like to note that I make very good decisions under pressure, which is either a professional asset or a trauma response; possibly both.
